SMS Marketing services are a simple and effective way to grow your company through the power of text messages to your customers. This is not just about sending out a text message blast to everyone in your contact list, it is about getting in touch with those that are engaged with the business.
62% of 1,000 respondents in a survey reported by Forbes said they received messages from businesses last year – and they signed up to get these services too.
How is SMS marketing done?
This kind of marketing is done by sending text messages straight to the customer’s phone, which can be very convenient for the customer because they don’t have to search for messages in their inbox.
SMS marketing can be used to get in touch with your customers and build relationships with them. It is a way to keep them updated on new developments related to your product or service.
Companies like textedly.com can help you with any SMS campaign you have in mind for your business.
Is text message marketing effective?
Text message marketing is more effective than email marketing because it is much more personal and time sensitive. When someone sends an email, it can be seen as a formality and the recipient can skim through it. But when someone receives a text message, they know that it has been delivered to them personally.
Text messaging has proven to be more effective than emails in many ways. One of those ways is the delivery time of messages. Emails are delivered hours after they are sent, while text messages are delivered within seconds of being sent.
Another benefit that SMS marketing offers is that there is no need for recipients to check their email inboxes or manage their spam folders to receive your message; all they have to do is read what you send them.
Research has shown that open rates for text messages are just as high as 98%, whereas, on average, email open rates are only 20%.
How does SMS marketing make money?
SMS marketing is an excellent way of reaching out to your customers in a cost-effective manner. It is one of the most effective forms of marketing because it can reach large customer databases very quickly.
Sending promotional text messages in exchange for access to content or deals has become a popular way for companies to communicate with their customers, and so SMS marketing – when done right – has the potential to make companies a lot of money.
Conclusion
It is a known fact that most people today prefer texting to talking, and when you are running a business, you need to know how to use this to your advantage.
SMS marketing is the best way for your company to reach out to customers on their preferred channel – their phones.
SMS marketing has already been providing benefits in various industries and has been changing the way marketing and sales happen. The high success rate of SMS campaigns makes it the natural choice for marketers who want to stay ahead of the competition and win their customer’s hearts.
